Quick answer: A complete GEO checklist covers five areas: AI crawler access (6 checks), structured data (6 checks), content formatting (8 checks), entity and authority signals (6 checks), and measurement (4 checks). Work through the 30 items below and your site will be structurally ready for ChatGPT, Google AI Overviews, Perplexity and Claude.
AI crawler access
1. robots.txt allows GPTBot, ClaudeBot, PerplexityBot, Google-Extended and Bingbot. 2. Firewall/CDN does not challenge or block AI user agents. 3. Key pages return 200 within 2-3 seconds – slow hosting silently kills crawl coverage. 4. Content renders without JavaScript, or is server-side rendered. 5. XML sitemap is current and submitted to Google and Bing. 6. llms.txt exists at your root (how to create one).
Structured data
7. Organization schema with logo, sameAs links and contact detail. 8. Article or BlogPosting schema on every post. 9. FAQPage schema where you answer questions. 10. Product schema with price, availability and AggregateRating where relevant. 11. BreadcrumbList sitewide. 12. All schema validates in Google’s Rich Results Test.
Content formatting
13. Every key page answers its core question in the first paragraph. 14. H2s phrased as questions where natural. 15. At least one table or structured list per pillar page. 16. Concrete statistics with sources. 17. Short quotable sentences for key claims. 18. Visible published and updated dates. 19. Author bylines with credentials (author bio guide). 20. No thin pages under ~300 words competing for real queries.
Entity and authority
21. Identical business name and description across site, LinkedIn, GBP and directories. 22. Google Business Profile complete and active. 23. Review generation running on at least two platforms. 24. Crunchbase or equivalent profile current. 25. At least quarterly third-party mentions (PR, guest posts, interviews). 26. About page that states plainly who you are, what you do and for whom.
Measurement
27. Prompt panel defined – the 20-50 questions buyers ask AI about your category. 28. Visibility tracked across engines with a platform like IndexGraph.ai. 29. AI referral traffic segmented in GA4. 30. Monthly review: which prompts you gained, which competitors took.
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