Quick answer: AI visibility is how often and how favourably your brand appears in AI-generated answers – across ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini and Copilot – when users ask questions your business should own. It is measured as answer presence (are you mentioned?), citation share (are you sourced?), sentiment (how are you described?) and share of voice versus competitors, tracked over a defined prompt panel.
Why AI visibility became its own metric
Traditional visibility metrics – rankings, impressions – stop at the results page. But a growing share of buying research now resolves inside AI answers where those metrics see nothing. Two companies with identical rankings can have wildly different AI presence: one gets recommended by ChatGPT daily, the other does not exist to it. That gap is invisible in every classic dashboard, which is exactly why it needs its own measurement.
The four component metrics
Answer presence: percentage of tracked prompts where your brand appears at all. Citation share: how often your URLs are the cited sources – the GEO equivalent of ranking. Sentiment/accuracy: whether descriptions are correct and favourable (wrong facts are negative visibility – how to fix them). Share of voice: your presence relative to named competitors across the same panel.
How to measure it
Manually: define 20-50 buyer prompts, run them across engines monthly, log the four metrics in a sheet. Automated: platforms like IndexGraph.ai run the panel continuously across all four major engines and chart movement – plus diagnose why through crawl, structure and entity audits. Add GA4 segmentation of AI referral traffic (setup guide) to connect visibility to visits.
How to improve it
The improvement stack is the GEO discipline itself: open AI-crawler access, answer-first fact-dense content, complete schema and entity consistency, and corroborating authority – reviews, PR, community (the 30-step checklist). Sequence by dependency; measure monthly; expect retrieval-engine gains in weeks and training-data gains over quarters.
FAQ
What is a good AI visibility score?
Beating your top competitor on your own priority prompts. Absolute scores vary by category; relative share of voice is the actionable number.
Is AI visibility worth it for a small local business?
Increasingly yes – “best plumber near me” asked to an assistant returns names. Local prompts are often the least competitive to win (local AI visibility).
Adexorb Technologies measures and grows AI visibility as its core service – baseline audit first, always.